50 Logo Color Combination Ideas
Color is the first thing people notice about a logo, and it shapes how they feel about a brand before they read a single word. Navy suggests trust, gold suggests quality, coral suggests energy, and charcoal suggests seriousness — but the magic is in the combination, not any single color. A great pairing balances a dominant color with a supporting one, and a third accent used sparingly. Guessing at combinations wastes hours; starting from proven pairings does not. This pack gives you 50 logo color combinations with exact hex codes: 30 two-color pairings and 20 three-color palettes, covering classic, modern, warm, and bold directions. It suits new businesses, designers, and anyone choosing brand colors for a logo, website, or packaging. Ten combinations are below; the free download holds all 50.
What’s inside this color pack
The two-color combinations are the workhorses: easy to apply, easy to remember, and reliable across print and screen. They range from timeless navy and gold to fresh mint and teal, warm terracotta and cream, and bold crimson and ivory. If you are choosing your first brand palette, start here. The three-color palettes add a sparing accent to a strong pair — gold over navy and cream, mint over charcoal, lavender over gold — for brands that need a little more range for packaging, websites, or illustrations. Every combination lists hex codes, so you can paste them straight into any design tool without converting or guessing. The rule throughout is simple: one dominant color, one support, and an accent used lightly.
50 logo color combinations (free sample)
Ten combinations below, with hex codes. The full set of 50 is in the free download.
- Navy (#1F3A93) + Gold (#E9B44C)
- Teal (#0E7C7B) + Cream (#FFF3E0)
- Charcoal (#2B2D42) + Coral (#FF6B6B)
- Forest (#2D6A4F) + Gold (#E9B44C)
- Purple (#6C5B9E) + Lavender (#B8A9D9)
- Navy (#1F3A93) + Sky (#4A90D9) + Cream (#FFF3E0)
- Terracotta (#C96F4A) + Cream (#FFF3E0)
- Burgundy (#7B2D43) + Blush (#F7C8D0)
- Emerald (#1B9A6C) + Gold (#E9B44C)
- Charcoal (#2B2D42) + Mint (#7FC8A9)
How to use this resource
- Pick a combination that matches the feeling you want: navy and gold for trust, coral and charcoal for energy, teal and cream for calm.
- Use the first color as your dominant color (about 60% of the design), the second as support (30%), and any third color as an accent (10%).
- Test the combination on a dark background and a light background before committing — some pairings only work one way.
- Check contrast: your logo must stay readable in a single color and at small sizes, not just in full color.
- Write down the hex codes somewhere permanent. Brand colors drift when people guess from memory.
A palette is a decision, not a decoration — pick one, write it down, and use it everywhere.
Frequently asked questions
How many colors should a logo have?
Two is ideal for most brands, three at most. More colors make logos harder to reproduce, more expensive to print, and harder for people to remember.
Do hex codes matter, or can I just pick colors by eye?
Hex codes matter. They guarantee the exact same color in every tool, on every screen, and with every designer. Picking by eye produces drift over time.
Should my logo work in black and white?
Yes. Logos appear in single-color situations constantly — stamps, invoices, embroidery, faxed forms. If it fails in black and white, the color combination is hiding a weak design.
Download the 50 Logo Color Combination Ideas