DollarWise

Free UTM Builder — Campaign URL Tagging Tool

October 15, 2026 · 3 min read · By the DollarWise team

If your links aren’t tagged with UTM parameters, your analytics can’t tell a Pinterest click from an email click. Type your URL once, fill in the campaign details, and get a perfectly formatted tagged URL with a live preview — plus a bulk builder for tagging dozens of URLs at once.

UTM Builder

Build perfectly tagged campaign URLs — live preview, presets & bulk builder included.

100% Free Forever No Sign-up No Credit Card Private — files never leave your browser Unlimited Use

1 URL & campaign details

Must start with http:// or https:// — the validator checks as you type.
Where the traffic comes from (google, newsletter…).
The channel (organic, cpc, email, social…).
Your campaign identifier — keep it consistent.
Paid keyword, if relevant.
Useful for A/B tests: banner_v1 vs banner_v2.

2 Presets & formatting

Lowercase all parameter values
Keep existing query parameters on the URL
Replace spaces with underscores

3 Preview, copy & bulk build

Building…

🔗 Live preview

Enter a URL above to see the tagged version…
Each URL gets the source, medium, term and content above, plus the campaign name below.
🎉 Free forever. No sign-up. No credit card. No limits.

This tool runs entirely in your browser — tag unlimited URLs, as often as you like.

How it works

  1. Enter your URL and campaign details — source, medium and campaign name are required; term and content are optional. The URL validator checks your link as you type.
  2. Use a preset or fine-tune — one-click presets for Google, Facebook, Pinterest and more; toggles for lowercase values, underscore spacing and keeping existing query parameters.
  3. Copy the tagged URL — the live preview updates with every keystroke. For batches, paste many URLs and download a CSV of tagged links.

Everything runs in your browser — your URLs never leave this page.

Everyday uses

  • Bloggers — tag every social share to see which platform actually sends readers.
  • Email marketers — distinguish newsletter clicks from automation clicks with utm_content.
  • PPC managers — standardize lowercase, underscore-free tagging across client accounts.
  • Affiliate marketers — prove exactly which placement earned each commission.
  • Small businesses — bulk-tag a whole product catalog before a promo in minutes.

Rule of thumb: always lowercase your values (“Google” and “google” show as two sources in analytics). Be consistent with naming — decide on a convention once and stick to it.