DollarWise

Free Negative Keyword List Builder — PPC Exclusion Generator

October 15, 2026 · 2 min read · By the DollarWise team

Every PPC click from someone looking for “free”, “jobs” or a torrent costs you money. Type your seed keywords and this builder suggests hundreds of negative keywords across eight common waste categories — check the ones you want, add your own, and export a match-type-formatted list for Google Ads.

Negative Keyword List Builder

Turn seed keywords into a full PPC exclusion list — grouped, formatted & export-ready.

100% Free Forever No Sign-up No Credit Card Private — files never leave your browser Unlimited Use

1 Seed keywords & suggestions

One keyword per line — suggestions for the Competitor and Informational groups are built from these.

2 List settings

[Exact] is the safest starting point for negative lists.
Very long negatives rarely match — keep the list tight.
Remove duplicates on export
Group TXT export by category

3 Build & export your list

Building list…

✅ Negative list ready

📝 Preview (first 100)
🎉 Free forever. No sign-up. No credit card. No limits.

This tool runs entirely in your browser — build unlimited negative keyword lists, as often as you like.

How it works

  1. Enter seed keywords — the tool suggests exclusions across 8 categories (Free & cheap, Jobs, DIY, Login, Torrent, Adult, Competitor-ish, Informational). Add custom negatives to any category.
  2. Tune settings — pick a strictness preset, choose the match type ([exact] recommended), and set max term length and dedupe options.
  3. Build & export — get a ready-to-paste list for Google Ads, or download a CSV with match types and categories.

Everything runs in your browser — your keywords never leave this page.

Everyday uses

  • Google Ads beginners — stop paying for “free”, “jobs” and “torrent” clicks from day one.
  • PPC freelancers — generate a starter exclusion list for every new client in minutes.
  • E-commerce — block “cheap”, “clearance” and “wholesale” searches that never convert.
  • Local businesses — exclude “careers”, “salary” and “how to” traffic that wastes budget.
  • SaaS marketers — filter informational searches (“what is”, “wikipedia”) out of demo campaigns.

Rule of thumb: review the list before applying — [exact] match negatives are safest, and one misplaced negative can block a profitable search. Start strict, loosen gradually.