DollarWise

Keyword Match Type Wrapper — Broad, Phrase & Exact Match Formatter for Google Ads

October 17, 2026 · 2 min read · By the DollarWise team

Building a Google Ads keyword list by hand is tedious — and one missing quote or bracket can change what your ads match. Paste your keywords and this tool wraps them instantly in broad, modified broad (+modifier), phrase (“quotes”), and exact ([brackets]) match syntax, ready to paste into Google Ads or your editor. Everything runs in your browser.

Keyword Match Type Wrapper

Wrap keyword lists in Google Ads match-type syntax — broad, +modified, "phrase" and [exact] — in one click.

100% Free Forever No Sign-up No Credit Card Private — files never leave your browser Unlimited Use

1 Paste your keywords

2 Choose match types

Broad — running shoes
Modified broad — +running +shoes
Phrase — "running shoes"
Exact — [running shoes]
Modified broad (+) locks each word to the query — the closest control to the retired "broad match modifier".
Remove duplicate keywords
Convert to lowercase
Group output by match type
Ungrouped output lists all formats of one keyword together — handy for ad-group building.

3 Generate & export

Working…

✅ Done — your wrapped keyword list

🎉 Free forever. No sign-up. No credit card. No limits.

Wrap unlimited keyword lists — everything happens in your browser, nothing is sent anywhere.

How it works

  • Step 1 — Paste your keyword list, one keyword per line (or load the sample list).
  • Step 2 — Pick which Google Ads match types to generate: broad, modified broad (+word +word), phrase (“keyword”), and exact ([keyword]), plus output options like grouping and deduplication.
  • Step 3 — Hit “Wrap Keywords” to get a ready-to-import list, then copy it or download it as a .txt file. All processing happens locally in your browser.

Everyday uses

  • PPC freelancers — build match-type keyword lists for client campaigns in seconds instead of editing each line.
  • Small business owners — prepare Google Ads keyword uploads without spreadsheet formulas.
  • SEO learners — see exactly how broad, phrase, and exact match syntax differ, side by side.
  • Agencies — standardize keyword list formatting across accounts and team members.

Rule of thumb: phrase and exact match give you control over spend; use modified broad (+keyword) when you want reach with guardrails. Never wrap the same keyword in every type inside one ad group — split by intent instead.