Anchor Text Analyzer — Check Your Backlink Anchor Text Mix Free

Anchor text is the clickable text of a link, and its mix matters: too many exact-match anchors pointing at one page can look manipulative to search engines, while a natural profile blends branded, partial-match, generic, and naked-URL anchors. Paste the HTML of a page (or any chunk of HTML containing links) and this analyzer extracts every anchor, classifies it, and shows the distribution with plain-English warnings. Nothing is uploaded — the analysis runs entirely in your browser.

How it works

Paste any HTML containing links, optionally add your brand name and one target keyword, and hit Analyze Anchors. The tool extracts every <a> tag, reads its anchor text and rel attribute, and sorts each link into exact match, partial match, branded, generic (“click here”), naked URL, image/no-text, or other. You get a percentage distribution, plain-English caution notes when exact-match or generic anchors dominate, and a downloadable CSV of every anchor found.

Everyday uses

• Backlink audits — check whether a link profile leans too hard on exact-match anchors.
• Guest posts and outreach — vary your anchor text before a post goes live.
• Client reporting — show the anchor mix in numbers instead of impressions.
• Competitor checks — paste a competitor page’s HTML and compare its mix to yours.
• Cleanup decisions — spot which anchors to change first when a profile looks over-optimized.