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30 Google Business Profile Post Templates

October 26, 2026 · 3 min read · By the DollarWise team
30 Google Business Profile Post Templates
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A Google Business Profile that never posts looks closed even when it is open — customers check the profile, see nothing new for months, and move on to a competitor who posted this week. These thirty templates remove the “what do I post?” problem: offers, updates, events, product news, and reminders, each with a clear structure and a call to action. They suit shops, clinics, restaurants, and any local business that wants its profile to look alive.

What’s inside this resource

The templates are grouped by post type because Google treats them differently: offers carry expiry dates, events carry dates and times, and updates carry news. Each template leaves placeholders in brackets for your details, so a post takes two minutes: pick a type, fill the blanks, add a photo, publish. Post at least weekly — freshness is the whole point.

The resource (sample)

  1. OFFER: [20% off all haircuts] this week only — book before [Friday] and mention this post.
  2. UPDATE: We are now open [Sundays]! Come by between [10am and 4pm].
  3. EVENT: Join us for [Spring Tasting Night] on [Saturday, 7pm] — free entry, booking recommended.
  4. PRODUCT: New in stock: [hand-poured soy candles] in six scents. In store now.
  5. REMINDER: Last chance — our [summer sale] ends [Sunday].
  6. OFFER: Buy one, get one free on [all coffees] every [Tuesday] morning.
  7. UPDATE: Our new menu is here — [three new seasonal dishes] to try this week.
  8. EVENT: Free workshop: [bread basics] on [Saturday morning] — six places left.
  9. PRODUCT: Back by popular demand: [the winter blanket] in three colours.
  10. REMINDER: Book your [December] appointment now — slots fill fast.

How to use this resource

  1. Pick the post type that matches your news — offers need dates, events need times.
  2. Add one real photo per post; posts with photos get far more views than text alone.
  3. Keep the call to action to one thing: book, call, visit, or order.
  4. Post at least once a week, and pin nothing — freshness beats perfection.
  5. Reply to every comment and question on your posts within a day.

A resource is only useful when it gets used — pick one item today, use it as written, and adapt it from experience rather than from theory.

Frequently asked questions

How often should I post on my Business Profile?

At least weekly. Businesses that post regularly look active and current, which is exactly what a searcher deciding between two listings wants to see.

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Do Business Profile posts help rankings?

They support visibility and clicks more than they directly move rankings — but a profile that earns clicks and calls is a profile Google keeps showing.

What makes a good post photo?

A real photo of your place, product, or team, in good light. Stock photos are easy to spot and do nothing for trust.

Download the 30 Google Business Profile Post Templates

#google#local seo#templates
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Written by the DollarWise team

We turn confusing money topics into plain-English guides for beginners. Every article is written to be actionable on day one — no jargon, no hype, no sales pitch.

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