Image File Size Targets Cheat Sheet — free resource from DollarWise

1. Website hero image — JPEG or WebP — under 200 KB — 1920 px wide
2. Website blog post image — JPEG or WebP — under 150 KB — 1200 px wide
3. Website thumbnail — JPEG or WebP — under 50 KB — 600 px wide
4. Website logo — PNG or SVG — under 50 KB — 400 px wide
5. Website background image — JPEG or WebP — under 300 KB — 1920 px wide
6. Website product photo — JPEG or WebP — under 150 KB — 1200 px wide
7. Website gallery image — JPEG or WebP — under 200 KB — 1600 px wide
8. Website favicon — PNG — under 20 KB — 512 px square
9. Website author avatar — JPEG or PNG — under 30 KB — 300 px square
10. Website banner ad image — JPEG or PNG — under 150 KB — 1200 px wide
11. Instagram feed post — JPEG — under 500 KB — 1080 px wide
12. Instagram story — JPEG — under 500 KB — 1080 by 1920 px
13. Instagram reel cover — JPEG — under 500 KB — 1080 by 1920 px
14. Instagram profile picture — JPEG — under 100 KB — 320 px square
15. Facebook feed post — JPEG — under 500 KB — 1200 px wide
16. Facebook cover photo — JPEG — under 500 KB — 851 by 315 px
17. Facebook event cover — JPEG — under 500 KB — 1200 by 628 px
18. Facebook profile picture — JPEG — under 100 KB — 320 px square
19. X (Twitter) post image — JPEG — under 1 MB — 1600 by 900 px
20. X header image — JPEG — under 1 MB — 1500 by 500 px
21. LinkedIn post image — JPEG — under 1 MB — 1200 by 627 px
22. LinkedIn profile picture — JPEG — under 100 KB — 400 px square
23. LinkedIn company cover — JPEG — under 1 MB — 1128 by 191 px
24. Pinterest pin — JPEG — under 1 MB — 1000 by 1500 px
25. Pinterest board cover — JPEG — under 500 KB — 800 by 800 px
26. YouTube thumbnail — JPEG or PNG — under 2 MB — 1280 by 720 px
27. YouTube channel art — JPEG or PNG — under 6 MB — 2560 by 1440 px
28. YouTube profile picture — JPEG or PNG — under 100 KB — 800 px square
29. TikTok video cover — JPEG — under 500 KB — 1080 by 1920 px
30. Email newsletter hero — JPEG — under 200 KB — 1200 px wide
31. Email newsletter image — JPEG — under 100 KB — 600 px wide
32. Email signature logo — PNG — under 30 KB — 300 px wide
33. WhatsApp shared photo — JPEG — under 500 KB — 1600 px wide
34. WhatsApp profile picture — JPEG — under 100 KB — 640 px square
35. WhatsApp status image — JPEG — under 500 KB — 1080 by 1920 px
36. Presentation slide image — JPEG — under 500 KB — 1920 px wide
37. Presentation background — JPEG — under 1 MB — 1920 by 1080 px
38. Ebook cover — JPEG — under 500 KB — 1600 by 2560 px
39. Ebook interior image — JPEG — under 200 KB — 1200 px wide
40. Print flyer photo — JPEG or TIFF — under 10 MB — 300 dpi at print size
41. Print poster photo — JPEG or TIFF — under 20 MB — 300 dpi at print size
42. Print business card image — JPEG or PNG — under 5 MB — 300 dpi at print size
43. Print brochure photo — JPEG or TIFF — under 10 MB — 300 dpi at print size
44. Photo archive master — TIFF or PNG — original quality — full resolution, no target
45. Photo backup copy — JPEG quality 90 — under 5 MB — full resolution
46. Portfolio PDF page image — JPEG — under 300 KB — 1600 px wide
47. Online course lesson image — JPEG — under 200 KB — 1280 px wide
48. Online course thumbnail — JPEG — under 200 KB — 1280 by 720 px
49. App icon — PNG — under 100 KB — 1024 px square
50. App store screenshot — JPEG or PNG — under 500 KB — device resolution