# Client SEO Report Template — free download from DollarWise (dollarwise.xyz)

Fill in the [bracketed] fields, delete sections that don't apply, and send. Designed to be sent monthly, in the first week of the month, covering the previous month.

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# MONTHLY SEO REPORT

**Client:** [CLIENT NAME]
**Website:** [WEBSITE URL]
**Reporting period:** [MONTH YEAR] (e.g. October 2026)
**Prepared by:** [YOUR NAME / AGENCY]
**Date sent:** [DATE]

## 1. Executive Summary

Write 3-4 sentences a non-expert can understand.
Formula: one sentence on overall trend + top win + honest challenge + what happens next.

*Example: "Organic traffic grew 18% this month to 12,400 sessions, driven by the new [SERVICE] guides ranking on page one. One priority keyword slipped two positions after a competitor published a stronger page; we are refreshing that article next month. The technical audit is complete and all critical fixes are scheduled for November."*

Your summary:
[WRITE SUMMARY HERE]

## 2. Key Performance Indicators

| Metric | This month | Last month | Change |
|---|---|---|---|
| Organic sessions | [NUMBER] | [NUMBER] | [+/- %] |
| New users (organic) | [NUMBER] | [NUMBER] | [+/- %] |
| Keywords in top 3 | [NUMBER] | [NUMBER] | [+/- %] |
| Keywords in top 10 | [NUMBER] | [NUMBER] | [+/- %] |
| Organic conversions | [NUMBER] | [NUMBER] | [+/- %] |
| Avg. position (GSC) | [NUMBER] | [NUMBER] | [+/-] |
| Click-through rate | [NUMBER]% | [NUMBER]% | [+/-] |
| Technical health | [SCORE/100] | [SCORE/100] | [+/-] |

**Data sources:** [Google Analytics / Search Console / rank tracker name]

## 3. Keyword Rankings

Track 10-20 priority keywords. Mark movement with up/down/flat arrows.

| Keyword | Last mo. | This mo. | Move | Notes |
|---|---|---|---|---|
| [KEYWORD 1] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 2] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 3] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 4] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 5] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 6] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 7] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 8] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 9] | [#] | [#] | [->] | [NOTE] |
| [KEYWORD 10] | [#] | [#] | [->] | [NOTE] |

**New keywords entering top 10:** [LIST]
**Keywords that dropped out of top 10:** [LIST]

## 4. Traffic & Engagement

**Top 5 organic landing pages this month:**

1. [PAGE URL] — [SESSIONS] sessions ([+/- %])
2. [PAGE URL] — [SESSIONS] sessions ([+/- %])
3. [PAGE URL] — [SESSIONS] sessions ([+/- %])
4. [PAGE URL] — [SESSIONS] sessions ([+/- %])
5. [PAGE URL] — [SESSIONS] sessions ([+/- %])

**Engagement rate (organic):** [NUMBER]%
**Avg. engagement time:** [MM:SS]
**Top converting organic page:** [PAGE URL] ([CONVERSIONS])

**Notable observations:**

- [OBSERVATION, e.g. "The pricing page converts 3x better than the blog — consider more commercial-intent content."]

## 5. Actions Completed This Month

**Technical SEO:**

- [e.g. Fixed 14 broken internal links]
- [e.g. Reduced homepage load time 3.2s to 1.8s]
- [e.g. Added schema markup to 22 service pages]

**Content:**

- [e.g. Published "Ultimate guide to [TOPIC]" (2,400 words, targeting [KEYWORD])]
- [e.g. Refreshed 3 outdated posts with 2026 data]

**Links & authority:**

- [e.g. Earned 4 backlinks: list domains]
- [e.g. Fixed 2 lost links via outreach]

**Other:**

- [ANY OTHER WORK DONE]

## 6. Challenges & Notes

Be honest. Every SEO campaign has slow months.

- [CHALLENGE 1 + your explanation, e.g. "Rankings for [KEYWORD] dipped after Google's October update; the winning pages added video, which we will match."]
- [CHALLENGE 2]

## 7. Next Month's Plan

**Priorities for [NEXT MONTH]:**

1. [ACTION — e.g. Publish 2 comparison guides targeting [KEYWORDS]]
2. [ACTION — e.g. Fix remaining Core Web Vitals issues on mobile templates]
3. [ACTION — e.g. Outreach campaign for the new industry study]

**Open items needing client input:**

- [e.g. Approval needed on the new service page draft by Nov 10]
- [e.g. Access to the CMS still pending]

## 8. Appendix (optional)

- [Link to full rank tracker export]
- [Link to analytics dashboard]
- [Screenshots or charts, if the client likes them]

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Questions? Reply to this email or book a call: [YOUR CONTACT / CALENDAR LINK]

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