# 50 ChatGPT Prompts for SEO Content Briefs — free download from DollarWise (dollarwise.xyz)

Copy any prompt, replace the [bracketed] placeholders, and run it in ChatGPT, Claude, Gemini, or any capable AI tool.

## Keyword research briefs

1. Act as an SEO keyword researcher. For the topic [topic], list 15 primary and long-tail keywords with estimated search intent (informational, commercial, or transactional) and a difficulty score from 1 to 10. Format as a table with columns: Keyword, Intent, Difficulty, and Suggested use.
2. Given the seed keyword [seed keyword], generate 10 semantic keyword clusters, each with 5 related terms, and label each cluster with a proposed content angle and target search intent.
3. You are an SEO strategist. Compare search intent for the keyword [keyword] across the top 5 ranking pages and tell me whether the intent is informational, commercial, or transactional, with evidence for your classification.
4. Build a keyword map for a website about [niche]: group these 30 keywords [paste list] into pillar topics and supporting subtopics, and note which keyword should be the primary target for each group.
5. Act as a search analyst. For the keyword [keyword], list 8 People Also Ask style questions a real searcher would have before, during, and after their main search, ordered by stage of the buyer journey.
6. Analyze the keyword gap for [topic]: suggest 12 long-tail keywords with low competition that a new site with low domain authority could realistically rank for in under 6 months, and explain in one line why each is winnable.
7. Create a seasonal keyword brief for [topic]: identify 8 queries that spike seasonally, the months they peak, and what content format (guide, checklist, comparison) matches each query's intent.
8. You are an SEO copywriter. Turn this broad topic [topic] into 6 specific content briefs, each with one primary keyword, 3 secondary keywords, search intent, and a working title under 60 characters.
9. For the transactional keyword [keyword], list the 5 trust signals (reviews, comparisons, pricing, guarantees, case studies) searchers expect on the ranking pages, and draft a brief section outline that covers all of them.
10. Act as an SEO auditor. Given my target keyword [keyword] and my draft title [title], rate title-keyword alignment from 1 to 10 and rewrite the title 3 ways to improve exact-match clarity without sounding robotic.

## Outline briefs

11. Create a detailed SEO content outline for the primary keyword [keyword]. Include the H1, six H2 sections with H3 subpoints, a target word count for each section, and one FAQ question per H2 based on likely search intent.
12. Act as a content strategist. Draft an outline for [topic] that beats the current top 3 ranking pages by covering their subtopics plus 3 unique angles they miss. List each section with a one-line rationale.
13. Turn this rough idea [idea] into a full article outline: a hook intro plan, H2s in logical searcher order, where to place statistics, where to add a comparison table, and a conclusion with a clear next step.
14. Build a skyscraper outline for [keyword]: mirror the structure of the ranking leader, then add 4 sections that go deeper than anything on page one, and note the E-E-A-T evidence to include in each.
15. Create a listicle outline for [topic] targeting [keyword]: 12 numbered items, each with a 2-line description of what makes it rank-worthy, plus an intro, a buying-guide section, and an FAQ.
16. Draft an outline for a comparison post titled [Product A] vs [Product B]: a verdict-first intro, feature-by-feature H2s, a comparison table plan, a who-should-buy-which section, and an FAQ covering the 5 most common questions.
17. Act as an SEO editor. Given this outline [paste outline] for the keyword [keyword], flag any missing search-intent sections, reorder the H2s to match the searcher's journey, and note where internal links should point.
18. Create a tutorial outline for how to [task] targeting beginners: numbered steps with an estimated difficulty per step, common mistakes per step, tools needed, and a troubleshooting FAQ at the end.
19. Build a hub-and-spoke outline for the pillar topic [topic]: the pillar's H2 structure plus 6 cluster article titles with their target keywords and how each links back to the pillar.
20. Draft an outline for a statistics roundup post on [topic]: 20 stat slots grouped by theme, with a note for each on what source type to cite (study, survey, official data) and a methodology section plan.

## SERP-analysis briefs

21. Analyze these 3 competitor URLs [paste URLs] for the keyword [keyword]: summarize each page's content angle, heading structure, and 3 gaps I can exploit, then draft a brief that beats all three.
22. Act as a SERP analyst. Describe the current page-one results for [keyword]: what content formats dominate, whether Google shows featured snippets or People Also Ask boxes, and what that means for my brief's structure.
23. Given these competitor headings [paste headings], cluster them into shared themes, identify the 4 themes I must cover to compete, and suggest 2 differentiator sections none of them include.
24. Review the top 5 results for [keyword] and extract their title tag patterns: common words, number usage, and length. Then write 5 title options for my page that fit the winning pattern but still stand out.
25. Act as a content gap analyst. Compare my draft [paste draft summary] against the top 3 ranking pages for [keyword] and list every subtopic they cover that I miss, ranked by importance to search intent.
26. For the keyword [keyword], identify which ranking pages use video, infographics, or interactive tools, and recommend 2 visual or interactive elements my brief should include to match the SERP's richness.
27. Analyze the meta descriptions of the top 5 results for [keyword]: note their calls to action and differentiators, then draft 3 meta descriptions under 155 characters for my page.
28. Act as a local SERP analyst for [keyword] in [city]: describe the local pack, map results, and review signals present, and draft a brief optimized for local intent with location-specific sections.
29. Given this SERP for [keyword] [paste description], decide whether a blog post, landing page, or tool page is the right format, and justify your choice with evidence from the ranking pages.
30. Build a beat-the-SERP brief for [keyword]: for each of the top 5 competitors, name their single biggest weakness, then outline how my page exploits all five in under 2,000 words.

## E-E-A-T briefs

31. Act as an E-E-A-T consultant. For an article on [YMYL topic], list the author credentials, citations, and trust signals the brief must require, and draft an author-bio template that demonstrates real expertise.
32. Create a fact-checking checklist brief for [topic]: 10 claims that commonly appear in articles on this topic, what primary source would verify each, and how the writer should cite sources inline.
33. Draft a brief section plan that demonstrates first-hand experience for a review of [product]: what photos to take, what tests to run, what metrics to record, and how to disclose the testing methodology.
34. Act as a trust editor. Rewrite this intro [paste intro] to add E-E-A-T signals: who wrote it, why they are qualified, when it was last reviewed, and what sources back the claims.
35. Build an expert-quote brief for [topic]: 6 questions to ask a real expert, where to place each quote in the article, and how to attribute them with credentials and links.
36. Create a disclaimer brief for [YMYL topic]: where disclaimers must appear, what wording to use, and what claims the writer must never make without a cited source.
37. Act as a content strategist. List 8 ways to show real-world experience in a guide about [topic] beyond generic advice: case studies, original data, screenshots, process documentation, and mistakes made.
38. Draft a last-reviewed maintenance brief for [article topic]: what to verify on each review cycle, which statistics expire fastest, and a 10-point checklist for the reviewer.
39. Create an authoritativeness brief for a site about [niche]: 5 supporting articles to publish first, 3 expert contributors to feature, and 2 original data projects that would earn links in this niche.
40. Act as an SEO quality rater. Score this draft [paste draft] against E-E-A-T signals from 1 to 10, list the 5 weakest signals with specific fixes, and rewrite the weakest paragraph.

## Content refresh briefs

41. Act as a content refresh strategist. Given this article [paste URL or text] targeting [keyword], list every outdated fact, broken section, and missed search intent, then draft a refresh brief ordered by priority.
42. Create a content decay diagnosis brief for [URL]: which rankings slipped, which sections are thin compared with competitors, and a section-by-section rewrite plan with target word counts.
43. Draft a brief for merging these 3 thin articles [paste titles or URLs] into one comprehensive guide on [topic]: the new H2 structure, which sections to keep from each, and a redirect plan.
44. Act as an SEO editor. Given this old post [paste text] and the current top 3 results for [keyword], write a refresh brief that adds the 5 missing subtopics, updates all statistics, and improves the title.
45. Build a content pruning brief for [site section]: score each article on traffic, rankings, and overlap, then recommend keep, refresh, merge, or delete for each with a one-line reason.
46. Create a refresh brief that converts this text-heavy article [paste summary] into a scannable format: where to add tables, bullet lists, a TL;DR box, and jump links, with the exact H2 rewrites.
47. Act as a search intent analyst. This page [URL] used to rank for [keyword] but dropped: diagnose whether intent shifted, a competitor improved, or the content decayed, and draft the fix brief.
48. Draft a brief for updating a statistics post on [topic]: which stats to replace, where to find current sources, how to present the methodology, and how to keep old URLs and anchors working.
49. Create a refresh-for-featured-snippets brief for [keyword]: rewrite the target section as a 40 to 60 word definition, add a numbered-steps block, and build a comparison table Google can lift directly.
50. Act as a content strategist. Build a 12-month refresh calendar brief for [site]: which 24 articles to refresh each quarter, the trigger metrics for each, and the expected ranking recovery timeline.